‘A committed soul will achieve the goal. An indecisive mind will miss the opportunity”, this is the dilemma of the modern marketer. The issue is not about commitment to achieve the desired goals but the issue is dealing with the challenge of paradigm shift from way the age old…

Introduction “The most difficult decision to make, especially when it’s a choice between where you should be and where you want to be,” this quote probably sums up the challenge that brands face in the current market scenario when they have to choose the erstwhile form of advertising and choose…

What exactly, is Indirect Procurement? Indirect procurement is the process of purchasing goods and services that are critical to the day-to-day operations of a business but not directly linked to the production of goods or delivery of services. Indirect procurement enables a company to function effectively, is driven by employee…