Events bring out a unique opportunity for face-to-face interaction. The various types of events are:

Award Show

An award show is a ceremony where people’s work is appreciated through awards. The ceremony can be run by a government body, a school, a society, a trade association, or even an organization. The master of the ceremony has the responsibility to host the award show where he/she looks after the awards announcement, speaks to the audience, entertains people, and makes the ceremony lively.

Award shows can also be a platform for networking. An award ceremony can happen at almost any point in life, starting from elementary school to senior age as per the motto to acknowledge. Depending upon the ambiance of the award show, many entrainment elements can be added except the awards ceremony only. The ceremonies can range from informal to formal i.e., the setting of the event, dress code, set up, etc. as per the theme, place, and purpose of holding the award show.

Sometimes the award show is organized for charity purposes, to become a media highlight. An award show let the person know that their work is valued. The person can speak out through his speech while receiving the award or awards.  It shows admiration and gratitude for each person’s good job and leads to the message that good work will be rewarded.

Corporate Event

The 9-5 workspace can be tiresome for the organization and balancing it is essential. Corporate events are a dynamic way for companies to interlock employees’ or customers’ relationships. The event is based on invites and can be sponsored by other firms or self-funded. A corporate event benefits employees, board members, customers, potential clients, stakeholders, and sponsors.

It can be carried out for social and environmental causes. The types of corporate events are Conferences, Product Launches, Trade Shows, Appreciation ceremonies, Team-building activities, Board meetings, Shareholder meetings, Company milestones, Award Ceremonies, and Company Sports Tournaments.

The main motto of such event is to complete the objectives of the company or organization such as:

• To train staff regarding various concepts promoted by the organization for the niche or mass audience.
• To acknowledge the employees for their astonishing performance for the company’s welfare.
• To express and celebrate the company’s milestones along with clients, employees, and well-wishers.
• To address significant changes required within the company.
• To boost collaboration and networking among different parties and companies.
• Planning a refreshing event for the employees’ smooth workflow.

Dealers or Channel Partner Event

With the passing of time business world has made it difficult to grab clients and customers to increase sales, whereas dealer or channel partner events are one of the most crucial B2B events that provide you with a huge opportunity to connect with your channel partners, strengthen relationships, and drive business growth.

A dealer or channel partner event is carried out to bring the dealers, vendors, channel partners, and all stakeholders under one roof. A smooth and deliberate discussion of various issues and strategies regarding the product or service will take place during the event. A dealer or channel partner event is extremely important as it helps in fostering relationships, communicating information, gathering feedback, boosting sales, and creating a platform for showcasing products, technologies, training, and education.

The advantages of this event are: helps in building brand awareness, increases future sales, brings in potential new customers, and follows with regular customers. There are usually two types of dealers or channel partner events: Fundraising events and Brand awareness events. This event can be also used to highlight the great work of individual channel partners and show others the achievements they have received. The dealers or channel partner event is one of the key drivers of high sales of any organization.

Experiential Event

Experiential events cover brand activation parties, promotional art installations, pop-up shops, and many more. Experiential event has uncovered a way for brands to adhere with their customers and clients. It brings up an interactive experience, where customers are invited to connect with a brand and their product while creating a noticeable experience that adds uniqueness to the marketing.

Experiential events have various usages they can be a part of the community, elevate the attendee experience with event personalization, experiential virtual events, etc. The benefits of experiential events are: Increase your presence on social media, improve your lead generation opportunities, highlight your sponsors in organic ways, and boosting brand awareness & and loyalty.  This event initiates buzz to support an ongoing marketing campaign for your organization.

It focuses on creating an impactful experience that affects the consumer’s behavior by pleasing their emotions. Experiential events have become popular as they build a way for brands to bond with their customers and clients. Experiential events are the best example to evoke the feeling in attendees. A great experiential event establishes a vulnerable impression that can be difficult to imitate and helps businesses to grow.

Fashion Show

A fashion show is an event that showcases the clothes, accessories, and shoes of fashion designers for the upcoming seasons to the media and the general public. The model carries on the innovation and creativity of the fashion designer on the runway surrounded by music, lighting, and special effects. The models walk on narrow platforms, also known as catwalks or runways, dressed in the designer’s latest collection, presenting them to influencers, media, fashion critics, and buyers.

There 6 major types of fashion shows: a formal runway fashion show, a production fashion show, an informal fashion show, a designer fashion show, a charity fashion show, sponsored fashion show.The setup of the fashion show keeps on changing as per the fashion story to be presented. The main aim of the fashion show is the promotion of products, striving for more recognition from the customers, and directly serving for exchange of merchandise trade.

Fashion shows can be arranged for both consumers and the trade as it is one of the tools of fashion promotion. These shows are an excellent medium for a designer to gain publicity. Fashion events can range in everything from style to size. Fashion Week is the most common event in the fashion industry. The fashion show has become vital for the media, added with a lot of artistic components that strengthen its value of appreciation, in the fashion field.

Gaming Event/ Convention

As the internet is widely growing, gaming has become extremely popular. Gaming is simply playing an electronic video game on a PC, smartphone, or dedicated gaming console. The person who often play video games are termed as gamers. The major practice gaming types are single-player, multiplayer, or even massively multiplayer games. Cloud gaming, Virtual reality (VR) games, Augmented reality (AR), Gamification, and F2P games are going to be future gaming trends.

Gaming events or conventions are all about an organized gaming carnival, bazaar, raffle, or other. These conventions can be two-three days long, usually held at the convention center. The types of games that are played during the gaming events or gaming conventions are Collectible Card Games (CCGs), Board games, Role-playing games (RPGs), RPGA games, Table-top miniatures games LARPs, and Electronic games.

The benefits of gaming events or conventions are: they promote reasoning growth and dimensional interpretation through games. The convention comprises of dealers’ room where various game manufacturers and related companies sell their products or reveal new products. Gaming conventions offer numerous benefits to publishers in promoting their products and fostering relationships with the gaming community and industry professional players can interact and play together. Games can be considered a significant part of science fiction and hobby conventions. 

Mice Event

As the regular corporate event has become a revolutionary way to connect, MICE Events has become a big part of global business. MICE is an abbreviation that stands for meetings, incentives, conferences, and exhibitions. MICE is business tourism, whose main aim is to bring together top professionals from every sector in an enhanced hospitality setting, nurture connections, promote new ideas, and drive growth.  

Meetings: Usually a single-day event held in convention centers or hotel conference rooms. This meeting can vary in size from a small group to a larger gatherings. The main objective is to bring together a group of professionals from one company, industry, or project to communicate the key challenges, plans, and motto of the organization.

Incentives: An organization offers travel rewards to employees, partners, or groups for their remarkable performance i.e., rewards for employee’s loyalty and performance. The company looks after every single cost during the trip.

Conferences: Planned for a large corporate group to share knowledge. Common activities at conferences include Discussions, Speeches, Panels, Workshops, and Presentations. They are designed to address and find solutions to challenges in an industry and business.

Exhibitions: An organization promotes its services and key products to the public and develops a bridge for networking opportunities. Common activities at exhibitions can include networking events, awards, and new business pitches.

PR Event

PR Events stands for public relations event, it is an opportunity to present the company, client, or products or services before the general public. PR Events are the practice of managing the distribution of information from an organization to the public. You need to be presentable, engaging, and professional as in various PR events media gets involved.

The media plays a very important role in shaping the opinion so, ensure they have a great experience through the event.PR event is all about creating a good impression, promotion, and publicity. The purpose of the event is to accumulate brand exposure.

The benefits of a PR Event are it helps in increasing the visibility of your products or services, increasing brand recognition, connecting with your target audience, building a brand image, maintaining brand reputation, building relationships, attracting investors, providing value to the public, providing short- and long-term results. The success rate of the event will depend on the organizing team’s ability to engage the press and attendees. 

Product Launch Event

A Product launch event is an exemplary way to showcase your organization’s latest product, innovation, and services, along with building hype and sales for it. This event brings an opportunity to show attendees what it is, how it works, and how it benefits them. The information given out during the event when reaches the right audience enhances your organization’s image.

The product launch event creates the best platform for any organization’s innovation. The buzz created in the event will build a great way for the product in the market. A product launch event plays a crucial role for existing brands or businesses, as well as startups. The main purpose of a product launch event is to create awareness and publicity for a particular product/brand. The success of this event can be determined by the sales generated by the product. Strategic planning and implementation will bring out the success rate without hampering the budget.

The money invested in this event can easily be replenished through the profit generated by the newly launched product. Planning a product launch involves investing a great deal of time and labor. However, any product-centric company will find this commitment worth the investment and effort. 

Sports and Adventure Event

Sports and Adventure Events are gaining immense popularity day by day, as they are undertaken to provide an adrenaline rush and excitement to the team or participants. Sports events involve individual or team sports, athletic contests, or athletic events that can be on professional as well as friendly levels. This kind of event can be organized by schools, colleges, organizations, or even various sports associations.

Adventure events approach an escape from the daily routine and create a chance to challenge self and encounter fresh and thrilling things. This event ranges from half or full-day outings to multi-day tours. To be specific corporate sports and adventure events include: Inter-department events where each department unites and fights as a team against other departments. External tournaments, where one company participates as a team and competes against other companies including a single sport or even a multi-sport.

Team outings to a sports center or going on a cycling or hiking trip to a natural setting or a nature resort is another option e.g., Marathon events. A sport or adventure event aims to build team spirit, improve communication, empathy, bonding, and motivation, and promote the fitness concept, where the employees can engage in different sports.

Summit and Conference

A summit is an event that brings together experts and leaders in the industry to share opinions and have a conversation on a very specific issue or topic. Summits bring the opportunity to make new connections, strengthen relationships, and build your reputation amongst experts in the field. A conference is a formal meeting that takes place for several days by gathering a large number of people from the same industry to share ideas and discuss a particular topic. Workshops, speakers, and networking sessions are some conference activities. Sponsoring a conference is a great way for companies to promote their brand to a broader audience while supporting a good cause.

Summits and Conferences can be of actual as well as virtual form to encourage audience participation and their attention toward the speakers. Usually summits and conferences work on an invite basis. The focus of the summit and conference are conversations, idea-sharing, a specific issue, open-ended, targeted to a broader audience, and a tool for promotion. They are meant to be ceremonial, formal, and dedicated to the interests of a specific group of people. This kind of event usually brings forward the latest trends and technology. Summit and conference helps to boost your knowledge as well as help you to learn new things on a specific topic.

Theme Party

The possibilities for a theme party are practically endless and beyond the imagination. The perfect theme can take a party from an average to an unforgettable experience and impression. To put it in simple words theme party is all about a gathering of people that focuses on a particular idea. The guests are encouraged to dress up and decorate according to a particular theme of the event.  You can observe variants of theme parties as per the audience of the event i.e., toddlers, students, employees, etc. that fit the theme. The theme is not only about the setting but also includes certain types of food; decorations; activities; and, in many cases, costumes or a particular style of dress.

The theme parties usually work on a concept and to make it more memorable the creativity needs to be out of the box. The most common theme parties include birthday parties, bachelorette parties, bridal showers, casino nights, beach parties, etc. The celebration of a life event often has a theme, as well. Overall, theme parties are a fun way to bring people together and provide a unique and memorable experience.